In the list of the most valuable brands, Japanese automotive manufacturer Toyota reached a value of 64.5 billion dollars.
In the list of the most valuable brands of the year, which is announced every year towards the end of the year, it increased from 59 billion 757 million dollars to 64 billion 504 million dollars.
Thus, Toyota managed to become the most valuable company among automobile brands.
According to the report prepared by Interbrand, Toyota, which gained 8 percent in value compared to the previous year, became one of the three automotive brands in the top ten.
When determining the value of the brand, the financial performance of the product or service, the influence of the brand's decisions regarding purchasing, the brand's competitiveness with other brands, loyalty and sustainable capabilities for promotion are taken into consideration.