Toyota Hilux is the Segment Leader Again

Toyota Hilux is the Segment Leader Again

Hilux, which has a successful place in the pickup truck segment, has managed to be the segment leader for two years in a row.

Hilux, Toyota's model that offers superior performance even in the most challenging conditions, sold 6 thousand more units than its closest rival with a total sales figure of 9 thousand 154 units.

Toyota increased sales of the Hilux model by around 19 percent compared to 2022, and the vehicle continued to be the dominant model in its segment. The sales of 9 thousand 154 units achieved in 2023 also became the highest Hilux sales number of all time.

With its latest generation, Hilux draws attention with its sportier design, higher equipment level and technology, and higher comfort on and off the road.

Toyota has also launched special campaigns for those who want to start the new year with a new Hilux. Hilux, the most preferred model in its segment, is offered with a 100 thousand TL discount and prices starting from 1 million 500 TL until the end of January.

Hilux, with its 2.4 liter engine, stands out with its high performance in all conditions with its 400 Nm torque value and 4x4 driving modes.

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